You Can CEO Your Way Out

...and don't let the doorknob hit ya where the... well you know the rest.

Wednesday, October 23rd | Issue No. 121


MARKET MOVES...

S&P 500: 2,995.99 -10.73 (-0.36%)

Dow Jones: 26,788.10 -39.54 (-0.15%)

Nasdaq: 8,104.30 -58.69 (-0.72%)

PRE-MARKET PLAY...


Good Tree - Good Vibes Vol. 1


(listen to PAPERTRAIL playlist)

IT'S BEEN REAL...

But all good things must come to an end.


Longtime Nike (NYSE: NKE) CEO, Mark Parker, has agreed to step down from his position so he can do hoodrat stuff with his friends.

WHY THIS IS HAPPENING...

Mark Parker took over as CEO of Nike back in 2006 replacing the company's co-founder and Shoe Dog millionaire, Phil Knight. During Parker's stint at the Swoosh, there's been the best of days and the worst of days but overall the company and stock have lived their best lives. Nike has been put on blast for things like athlete doping allegations and gender discrimination which is why some believe he's tapping out. But the company has also has been deemed a real one by saying #ImWithKap and landing major athletes like Lebron James and Serena Williams displaying its affiliation to the culture.


Long story short, through the good and the bad, Nike remains a supreme athlete and sneaker brand and investors are here for it. Mark will stay on as executive chairman to the board but his CEO position will be replaced by current ServiceNow (NYSE: NOW) CEO and former eBay (NASDAQ: EBAY) CEO, John Donahoe. The stock price didn't budge on the news.

THE RETURN...

Nike stock is up 26% this year and 790% since Parker was named CEO in 2006.

FOR THE NEWB IN YOU...

Corporate leadership is a big deal when it comes to investing in a company that you plan to own for the long-term. We've seen recently how poor leadership can derail WeWork a major company and cause its investors to lose faith. If you plan to "buy and hold" a stock for 5 to 10+ years, always look into its leadership team to get an idea of what the company stands for and make sure you more often than not agree with who's calling the shots.

IT'S BEEN TRILL...

Considering it all started in granny's basement.


Founder and CEO Kevin Plank of Under Armour (NYSE: UA/UAA) will also be stepping down from his position to join Mark Parker in retirement.

WHY THIS IS HAPPENING...

Looks like hanging out with splash brother Steph Curry isn't enough to keep Under Armour's OG from hanging his jersey in the rafters. Kevin Plank has come a long way since founding the company back in 1996 in Baltimore. It's no secret that Under Armour started with a bang but then struggled to gain market share from major players like Nike (NYSE: NKE), Adidas (OTC: ADDYY), and Puma (OTC: PMMAF), particularly right here in the States. Sales in North America dropped over 3% in Q2 and Kevin had to renege on his earlier "relatively flat" outlook for 2019 and tell investors the company now expects a "slight decline" instead. The answer for this was hiring former Duluth Trading Company (NASDAQ: DLTH) CEO, Stephanie Pugliese, to lead as president of Under Armour's North American division. #SheReady


Things haven't been going so well for the home team as many leadership positions have been vacated including heads of human resources, merchandising, and digital. Many believe it's the work culture that has been called out for overlooking female and minority employees. At one point, Under Armour allowed employees to expense "meetings" at strips clubs but realized that no work was getting done.


Kevin will stay on as executive chairman to the board while Under Armour's current COO and former CEO of Aldo, Patrik Frisk, will takeover come January of next year. Patrik brings hella clout to the apparel and performance wear game as he's held several leadership positions at VF Corp (NYSE: VFC) in the past which owns brands like Dickies, Timberland, JanSport, The North Face, and Vans.


The stock popped 4% after the announcement.

THE RETURN...

Under Armour stock is up 15% this year.

FOR THE NEWB IN YOU...

Nothing to see here.

Follow the money with our stock market newsletter, PAPERTRAIL, your daily dose of Wall Street flavor.

ALL EYEZ ON...

Athleisure.


Athletic wear has come a long way. It was first made to help athletes train and perform better but now it's the go-to outfit for grabbing groceries or a cup of coffee. There are a few major players in this space.


Wanna hear it? Here It goes:


  • Athleisure: Nike (NYSE: NKE); Adidas (OTC: ADDYY); Puma (OTC: PMMAF); Lululemon (NASDAQ: LULU)


Please note that this may not be a complete list of athleisure-related stocks.

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MORE PAPERTRAILS...

DID YOU KNOW...

How much of the cannabis industry is owned by Black people? (answer below)

WHO'S GOT NEXT...

Companies reporting earnings today about how much paper they're stackin' (or losing) and new things to come:


  • Anthem (NYSE: ANTM)

  • Spirit Airlines (NYSE: SAVE)

  • Boeing (NYSE: BA)

  • Brinks (NYSE: BCO)

  • Ford (NYSE: F)

  • Caterpillar (NYSE: CAT)

  • Microsoft (NASDAQ: MSFT)

  • eBay (NASDAQ: EBAY)

  • Equifax (NYSE: EFX)

  • Hilton (NYSE: HLT)

  • PayPal (NASDAQ: PYPL)

  • Tesla (NASDAQ: TSLA)

  • Waste Management (NYSE: WM)

WATCH ME WORK...

Stocks on my watchlist:


  • Caterpillar (NYSE: CAT)

  • Exxon Mobil (NYSE: XOM)

  • Twitter (NYSE: TWTR)

PAPERTRAIL Pro with monthly portfolio reports coming soon.


Disclosure: The author of this issue owns stock of Caterpillar, Exxon Mobil, Nike, Tesla, and Twitter.

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NOW YOU KNOW...

4%.

Dr. Eric Patrick

Managing Editor | Good Tree COO

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Disclosure: This editorial is by no means a solicitation to buy or sell any of the above-mentioned securities. It is merely a means for educational purposes. All investors are subject to their own research and due diligence. This post may contain affiliate links and we may receive commissions for purchases made through links in this post.

#investing #papertrail #tesla #ford

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