Victoria Secret Just Got Cancelled


...because it didn't cater to Lizzo and her crew.

Wednesday, September 4th | Issue No. 97

MARKET MOVES...

S&P 500: 2,906.27 -20.19 (-0.69%)

Dow Jones: 26,118.02 -285.26 (-1.08%)

Nasdaq: 7,874.16 -88.72 (-1.11%)

PRE-MARKET PLAY...

Jeezy - "Don’t Make Me"

I’M BRINGING SEXY BACK...

But it might be too late to get your groove back Stella.

L Brands' (NYSE: LB) long-time baby maker company, Victoria Secret, just reported yet another quarterly loss and sales have dropped 7% year-over-year while its other company that's as litty as they come, Bath & Body Works, just reported that traffic hasn't increased in stores for the first time in 5 years. As Cam'ron would say, "What's really good?"

WHY THIS IS HAPPENING...

First off, Vicky had a little too much pillow talk with not so jazzy Jeff Epstein. Second, a head honcho has been too vocal about the transgender community. Lastly, the once illustrious fashion show doesn't draw in the same crowds as it once did simply because its marketing strategy is outdated leading to the cancelling of the show. Even the models themselves are saying, "Hey Vicky, get right or left." To top things off, competitors like Aerie, a subsidiary of American Eagle Outfitters (NYSE: AEO), have been taking market share by going natural and body positive.

Bath & Body Works same-store and online sales are down 2% compared this time last year as it continues to compete with the likes of Yankee Candle and Target (NYSE: TGT).

THE RETURN...

L Brands stock is down 40% so far this year.

FOR THE NEWB IN YOU...

Not sure what year-over-year (YOY) is all about? Check out Issue 86.

Not sure what same-store sales (SSS) is all about? Check out Issue 87.

POP THE TRUNK ON YOU...

Was only funny when Kevin Hart did it. Now, not so much.

Kroger (NYSE: KR) has added bouncer to its list of offerings similar to Wally World (NYSE: WMT) as it no longer will allow patrons to bring guns into their stores. So, next time you're holding and you go to buy eggs, you may have someone waiting for you at the door saying....

WHY THIS IS HAPPENING...

It's no secret that mass shootings are becoming as common as lace fronts over the past few years and Kroger ain't playing games with it knowing that customers are requesting more gun control reform. Just last year, Kroger stopped selling guns and ammo altogether at its Fred Meyer stores after the Parkland, FL shooting.

THE RETURN...

Kroger's stock is down 12% so far this year.

FOR THE NEWB IN YOU...

Want to know how mass shootings are changing the stock market and which stocks are affected the most? Check out Issue 96.

ALL EYEZ ON...

Trump's tweets.

We all know that Trump's Twitter (NYSE: TWTR) fingers can make or break a trading day. Well now, companies are feeling the retweets after a 15% tax has been applied to all goods imported from China. This new tax will now take $1,000 out of our pockets each year. C'mon son!

Retail companies are going to be hit the hardest and there are quite a few you may already know about. Wanna hear it? Here it goes:

  • Clothing / Footwear: Foot Locker (NYSE: FL); Nike (NYSE: NKE); Macy's (NYSE: M); Dillard's (NYSE: DDS)

  • Home Improvement: Home Depot (NYSE: HD); Lowe's (NYSE: LOW)

  • Office Supplies / Machinery / Electronics: Best Buy (NYSE: BBY); Office Depot (NASDAQ: ODP)

  • Discount Stores: Target (NYSE: TGT); Walmart (NYSE: WMT); Costco (NASDAQ: COST); Dollar General (NYSE: DG); Dollar Tree (NASDAQ: DLTR); Five Below (NASDAQ: FIVE)

WHEN YOU TRYIN' TO GET SPONSORED...

Or you just want to learn how to trade the stock market and screw the cubicle.

Have you been diggin' the stock market news we share each day but want to do even more with then just buy and hold? If that sounds about right, then Tela Holcomb's Trade Your 9 to 5™ Program is a major key.

So, if you:

  • Want to have full control over your paper without having to ask your job to “bless you” with a raise, promotion, or new job

  • Are tiiied of the second job / side hustle life that you started to pay off debt but your schedule is like "Nah"

  • Have the money to pay off budget-draining bills but ain't trying to waste 5 to 10 years on a debt reduction plan

  • Want to build a legacy, legacy, legacy, legacy of wealth without corporate thuggin' 40+ hours a week

Then Trade Your 9 to 5™️ is the lick because it’s the place where you’ll finally get a step-by-step system you can use to crush debt, boost cash flow, and create that long money you've been wanting for you and your family.

MORE PAPERTRAILS...

DID YOU KNOW...

Which financial conference is the biggest for bloggers and influencers? (answer below)

WHO'S GOT NEXT...

Companies reporting earnings today about how much paper they're stackin' (or losing) and new things to come:

  • American Eagle Outfitters (NYSE: AEO)

  • At Home Group (NYSE: HOME)

  • Barnes & Noble (NYSE: BKS)

  • Michael's (NASDAQ: MIK)

  • Slack (NYSE: WORK)

WATCH ME WORK...

8/3 - Sold 1 Home Depot (NYSE: HD) Put Option for $100 Profit.

Follow my trades. (coming soon)

SHOW SOME LOVE...

Have a great financial tip to share or a question that Sway can't answer? Reply to this email with your tip or question, and it could be featured in a future issue.

NOW YOU KNOW...

FinCon, and I'm here until Saturday so no more PaperTrail until next week. Deuces.

Dr. Eric Patrick

Managing Editor | I’m rich & REGULAR

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Disclosure: This editorial is by no means a solicitation to buy or sell any of the above-mentioned securities. It is merely a means for educational purposes. All investors are subject to their own research and due diligence. This post may contain affiliate links and we may receive commissions for purchases made through links in this post.

#investing #papertrail #lbrands #kroger

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